Synthecure

An innovative medical product gets a sterile-yet-bold brand

Services

Identity
Packaging
Print
Web Design
Playing off of the synthetic aspect of this surgical product (the point of differentiation from the competitor), I created a brand that is so slick and clean it looks like it was made in a lab. The mark not only relates to the pattern of the bead mat, but also hints at the medical cross and the molecular structure of the compound.