myAT&T

New order cards that deliver

Services

UX & UI Design
The myAT&T app's post-order experience was a pain point for both customers and the business, causing millions of calls to customer care. The updated simple and straightforward experience got three times the engagement from customers and cut calls in half.

Problem

The existing order card was hard to find, as it was far down the cluttered homepage.

The existing card also didn’t give customers information about the order status, forcing them to click through to a web page to get any information.

myAT&T app old order card

Old order card

myAT&T app new order cards

Variations of the updated order card (with delivery notes)

myAT&T app order card message variations

Mapping the various back-end status responses to customer-friendly messaging